Celtics star Jaylen Brown's hilarious reason for creating new shoe
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Boston Celtics guard Jaylen Brown is not a typical star or NBA Finals MVP. If he was, then the 27-year-old would have probably been awarded a spot on the Team USA Olympics roster. He is not afraid to speak his mind, as his fans can attest. Brown is choosing his own path once again, this time as it relates to his sneakers.
The three-time All-Star is unveiling his signature shoe, The Rover, which is being introduced under his new performance brand, 741. His motivation for such an endeavor was born out of a very simple feeling, and an admirable ambition.
“Honestly, boredom,” he said, per The Athletic’s Jared Weiss. “It would be great for it to be successful. But even if it’s not, who cares? I’m just kind of tired of seeing the same old things, the deals constructed the same way. So hopefully in the next 20 years, even if this isn’t like super successful, that it sparks other athletes, other creators to have the courage to start to build stuff on their own.”
Jaylen Brown looks to change the shoe game, one way or another
Brown challenged the ethics of sports apparel giant Nike in the past and is now looking to create a more independent form of marketability and expression for himself and other athletes who do not wish to be beholden to the big corporate world. If The Rover is a success and 741 expands, then he may inspire the birth of other self-funded brands. Someone has to run through the wall first, and Jaylen Brown is boldly doing just that.
He is prepared to bear some scars in the process, with the hope that his efforts can change the industry. It will be interesting to see what ambitious project catches his eye the next time boredom strikes. Brown does not have much more time to split his focus, though, as the 2024-25 NBA regular seasons approaches.
One has to assume that helping the Celtics win a second consecutive championship next June will give his new brand some nice exposure.
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