Twitter roasts Nike amid leaked 2024-25 City Edition jerseys
09/17/2024 11:29 PM
NBA Twitter is up in arms again as leaks of Nike’s new City Edition jerseys for the 2024-2025 campaign came out on social media this week. The global brand is no stranger to people disliking their NBA jerseys, but these leaks have gained nearly unanimous negative feedback from fans online. However, Nike remains under contract with the league to make jerseys until 2026, per the contract it signed with the NBA prior to the 2017-2018 season.
Check out your favorite team’s new jersey on this post via ClutchPoints.
NBA Twitter vs. Nike
This is just a small selection of the negative feedback from X, formerly Twitter, users about Nike’s new City Edition jerseys for all 30 NBA teams for 2024-2025.
Noted Lakers fan @damanr uploaded his favorite team’s jersey and said he only has one thing he wants to do as NBA commissioner.
If I had one thing I was allowed to do as NBA commissioner I would cancel the Nike jersey contract. pic.twitter.com/Mlo86RZ4ic
— Daman Rangoola (@damanr) September 18, 2024
Meanwhile, @BySamDiGiovanni only has one request for Nike.
No more new jerseys every season for every team https://t.co/nfkntyinxDpic.twitter.com/DHaaYvYPw4
— Sam DiGiovanni (@BySamDiGiovanni) September 17, 2024
Likewise, @RunWithFox asks fellow users to pick the worst jersey out of the Heat, Celtics, Rockets, and the Nuggets.
Which one of these 4 leaked City Edition Nike Jerseys is the worst? pic.twitter.com/uKaR0Pr6Yd
— 𝑹𝑼𝑵 (@RunWithFox) September 17, 2024
Finally, another Lakers fan @Sean_Davi follows up on this request for the NBA and Nike.
Please get Nike off the city jerseys pic.twitter.com/VNHq4iJLLZ
— Sean Davis (@Sean_Davi) September 17, 2024
Despite all these complaints, though, the league has signed an unprecedented $1-billion deal with Nike to make official NBA apparel for eight years. This deal also carried an estimated 245% increase in value over the league’s last deal with Adidas, which opted not to extend its contract.
Moreover, Nike has worked with the NBA since 1992 as a marketing partner. They’ve also created and sold replica jerseys under the Swingman line.
Nike and the NBA
Additionally, the global sports brand has the US basketball shoe market in a stranglehold, controlling over 90% of total market share. Nike’s groundbreaking endorsement deal with Michael Jordan catapulted the brand into dominance, continued with more deals for the sport’s biggest stars like LeBron James, Kobe Bryant, Kevin Durant, and Devin Booker.
“We’re excited to bring the full power of our global reach, innovation and creativity to partner with the NBA and grow the game in a way only Nike can,” Nike President and CEO Mark Parker said of the deal at the time, via Darren Rovell of ESPN.com. “In Nike, Jordan and Converse, we have three of the most connected brands in the world, and look forward to making the global growth of the game a successful strategy for both the NBA and Nike.”
Still, though, the brand’s dominance in the market might mean shortchanging creativity and uniqueness for short-term profit and continued market control, and fans might have noticed this trend.
The post Twitter roasts Nike amid leaked 2024-25 City Edition jerseys appeared first on ClutchPoints.
